Sunday, May 30, 2004


Some weeks ago I participated in a course on economical supplier evaluation. I "crunched" numbers, figured out financial ratios and went through annual reports. We ended the course by playing a business simulation game.

In a recent article in a Swedish daily newspaper, a business reporter writes about Claes Fornell and the American Consumer Satisfaction Index. Mr. Fornell says that you could see a clear pattern between changes in the ACSI and the GDP. The article points out that a big change of a certain company's index could give an indication that something dramatic is going to happen with the stock price in the near future.

It would be interesting to read comments on the relation between consumer satisfaction, financial ratios and stock price.

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