Monday, May 10, 2010


After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. From John Jantsch's The Referral Engine book site:

The idea made it into The Referral Engine and is explained in the excerpt below.

To drive the message of referral marketing home in your business, designate Referral Mondays. On Mondays, every member of the organization’s stated and charted goal is to refer someone to another business. These referrals can go to strategic partners or to your uncle Louie’s catering business, as long as you can match someone in need with a best-of-class solution. You can take your efforts out into the world and advertise and recruit others to join in. Post your Make-a-Referral Monday initiative in your newsletter, on your blog, and through social networks such as Twitter. (

I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. At the meeting I referred Egestam Marketing to Paula Widén of Wideum Garden. During our future breakfast meetings, I will make referrals to my fellow BNI members:

Please give your referrals in the comment section.

Listen to Anita Campbell's interview and Wayne Hurlbert's interview with John Jantsch.

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