Friday, April 15, 2005

NOGGER BLACK ICE CREAM

In the news: Ice cream giant slammed for "racist" ads.

Sweden's biggest ice cream maker, GB Glace, has been accused of racism after launching an advertising campaign for its new ice cream, Nogger Black.

The company has been strongly criticised by the Centre Against Racism for associating the ice cream with black youth culture, including using graffiti-style writing in the ad. (Local.se, 04/13/05.)


The name "Nogger Black" is derived from the ingredients, nougat and liquorice. As a fan of licorice, I have to test this ice cream as soon as possible.

Related: My post, MIND YOUR LANGUAGE.