Interactive advertising sales set a record last year of $9.6 billion, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. The figure exceeds the previous record, set in 2000, by almost 20 percent. (Investors.com, 04/28/05.)
The Internet has only 3% of the total ad spending, so it is has a huge potential. See page 27 in Morgan Stanley's presentation, The Age of Engagement, or Henry Copeland's post, The latest obituaries for an industry that doesn't yet know it is dead. The Economist has an article (The online ad attack), discussing how Google and Yahoo could start to take advertising revenue from the three big television networks (ABC, CBS and NBC). It will still be shares up for grabs for new players on the market, e.g., Pajamas Media. For more on PJ Media, read Roger L. Simon's post, An Open Letter to All Bloggers, and Marc Danziger's post, The New New Media. If you are interested in reading more about advertising on blogs, go to the Blog Herald and read Duncan Riley's post, DIY Blog Advertising.
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