Signs and Symbols of the Vitruvian Man

I will discuss Leonardo da Vinci’s drawing, the Vitruvius Man, in upcoming live-streaming sessions. Talking about this symbol of the ideal man, read the post, Total Life Changes Honors Gabriela Ortiz With Vitruvian Award. I have received the opportunity to check out a forthcoming AI product / service, provided my TLC.

In the next episode of Pluck the Day, I will talk about affiliate and referral marketing, and how you could integrate this money making activity in your daily worklife.

GLOBAL REACH FOR LOCAL BUSINESS

This Make-A-Referral-Monday I want to refer you to a longtime friend, Christer Sjöback of SJC Gold and Silver Handicrafts, and a new acquaintance. The title is inspired by BNI's new network project called BNI Connect and a reference to a part of the business name (GlobalReach Copywriting) of my new connection, Ann-Christin Lindstedt of USEGlobalReach.com.

From the post, Episode 154: “25 Years of BNI”:

BNI is now working on the single largest project in its history: BNI Connect, which not only integrates an online social network with the in-person networking, but connects chapters around the world to each other. Watch for the catchphrase “Local Business, Global Network,” which BNI has trademarked. (BNIpodcast.com, 05/12/10)

Christer wants to reach new customers in North America and Ann-Christin wants to establish new business relations in Scandinavia.

What do you say? Could you give referrals to Christer Sjöback and Ann-Christin Lindstedt?

Say What?

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• How to Make Networking Work (businesspundit.com)

MAKE A REFERRAL MONDAY

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. From John Jantsch's The Referral Engine book site:

The idea made it into The Referral Engine and is explained in the excerpt below.

To drive the message of referral marketing home in your business, designate Referral Mondays. On Mondays, every member of the organization’s stated and charted goal is to refer someone to another business. These referrals can go to strategic partners or to your uncle Louie’s catering business, as long as you can match someone in need with a best-of-class solution. You can take your efforts out into the world and advertise and recruit others to join in. Post your Make-a-Referral Monday initiative in your newsletter, on your blog, and through social networks such as Twitter. (ReferralEngineBook.com)

I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. At the meeting I referred Egestam Marketing to Paula Widén of Wideum Garden. During our future breakfast meetings, I will make referrals to my fellow BNI members:

• EFG Kontorsmöbler AB
• Gärde Wesslau Advokatbyrå
• Vifot & Wret AB
• Trygg Hansa
• Bra Coach
• Zitac Consulting
• MBB AB
• Amiforma
• Konica Minolta
• Livsträdet
• Ekman Ekonomi
• Egestam Marketing
• Komet
• ISS Mayday
• Adrian & Partners AB
• Hyrtoaletten Sverige AB
• Explizit AB
• Akvarie-Leasing Väst AB
• Tex Stil i Göteborg
• Stromia
• Knack AB
• MKL Bygg
• Kommunikationsbyrån
• Galaxi Reklam
• Ale Ergoterapi

Please give your referrals in the comment section.

Listen to Anita Campbell's interview and Wayne Hurlbert's interview with John Jantsch.

Related articles by Zemanta

• Learn to Build a Referral Engine (conversationagent.com)
• Weekend Reading: The Referral Engine, by John Jantsch (Preview) (readwriteweb.com)
• On Giving Referrals (newspapergrl.com)
• Can you return the favour? (theengagingbrand.typepad.com)
• What is Make A Referral Monday? (ducttapemarketing.com)