BLOGSPOTTING AT BUSINESSWEEK

Here is an excerpt from the article, Blogs Will Change Your Business, by Stephen Baker and Heather Green. [Via InstaPundit.]

In a world chock-full of citizen publishers, we mainstream types control an ever-smaller chunk of human knowledge. Some of us will work to draw in more of what the bloggers know, vetting it, editing it, and packaging it into our closed productions. But here's betting that we also forge ahead in the open world. The measure of success in that world is not a finished product. The winners will be those who host the very best conversations. (BusinessWeek.com, 05/02/05.)