Wednesday, January 9, 2008

OWN LABEL

I will test to print the new EGO banner on a hood from OwnLabel. I wonder what Micael Dahlén, author of “Think Inside the Box ” would say about OwnLabel's slogan "Strong Brands Are For Weak People". In the section titled, Fill the Box, he has a chapter called The Power of the Brand. [Editor's comment: Do you think Chaka Khan could have a chance against the other candidates in the presidential race? ;) Hillary Clinton is "banking on becoming the president"...]