Tuesday, January 15, 2008


It will be interesting to see if audio ads will catch on and become a popular addition to traditional text ads.

Here is an excerpt from Kelly K. Spors's article, New Services Help Bloggers Bring in Ad Revenue. [Via Pay Per Play blog.]

Audio and Video

Starting Feb. 1, San Diego-based V2P Communications is offering five-to-eight-second audio ads, called NetAudioAds, that will automatically play when a visitor lands on a blog or Web site. Publishers sign up for the free service and V2P then lines up advertisers, who bid on rates they will pay to have their ads played on a given blog. Bids generally start around $14 per 1,000 plays. Blog publishers get a 25% cut of the ad revenue.

About 25,000 publishers have signed up so far, says Michael Knox, V2P's co-founder, and several large companies and 2008 presidential campaigns have expressed interest in becoming advertisers through the service. A site that gets 2,000 unique visitors per day with an advertiser paying $14 per 1,000 plays might earn $28 a day, or $196 a week. (Wall Street Journal, January 15, 2008.)

[Editor's note: I have signed up for having Pay-Per-Play audio ads on my blog.]

"Venomous Kate" argues in her post, Audio Ads And Earning Money At Readers’ Expense, that an audio ad played automatically could be received as intrusive in its nature. [Editor's comment: I have to wait and "hear" how the reactions will be... The audio ads should start streaming in beginning of February.]

Related: My post, PAY PER PLAY MEDIA.