Americans' growing enthusiasm for tea can be explained in large part by its health benefits. Tea contains less caffeine than coffee, and the industry touts studies that suggest it can help with heart problems, blood pressure and even cancer. This explains tea's particular appeal to the ageing baby-boom generation, suggests Brian Keating of Sage Group, a market-research firm, in a recent report on the industry. (Economist.com, 07/06/06.)
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