Wednesday, December 10, 2003


Support the management of H&M (Hennes & Mauritz) against the attacks by the union called Unite. Dennis Kucinich and Hillary Clinton have jumped on the bandwagon... Here is my suggestion: Go to H&M and shop until you drop! The supermodels Naomi Campbell, Angie Everhart and Daniela Pestova could give you assistance and inspiration! H&M knows how to use the A.I.D.A formula!

Book recommendation: Ogilvy on Advertising by David Ogilvy.