Sunday, January 24, 2010

BHARGAVA BOOKMARK CLIP

I am starting a new podcast / audio clip series called "Bookmark Clip." I will read short excerpts from books. First clip is from Rohit Bhargava's book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki.

I am reading from chapter 2, The Accidental Spokesperson, pages 58 - 59, hardcover.



Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki