Sunday, July 29, 2012

9 Lessons Learned from Using Reddit

Jim Woods gave me the permission to use this referenced blog post (Nine Lessons Learned from Using Reddit) as a guest post for EGO on Blogspot.

Starting a new blog focused on politics, I decided to try reddit as a source to kickstart some traffic. As reddit referrals are now 50% of my traffic, I think that the experiment has had a successful start, so let me share some of my lessons learned.
  1. Self-promoting blog content on reddit is easy and without significant friction.
  2. The reddit post title attracts the interest as that is what the users primarily will see, so experiment and test.
  3. Reddit’s system for voting and comments are used actively and provide insightful metrics when feedback is not being left on a new blog.
  4. Older evergreen blog posts that are not attracting traffic can be resurrected with a reddit post.
  5. Subreddits are great for doing segmentation testing as you can target specific communities and tailor titles to that community.
  6. Posting the same post to different subreddits on different days can keep posts active overtime and allow for easy differentiation of traffic from different subreddits for results tracking.
  7. Subreddits have their own personalities and can sometimes respond differently than their name would suggest.
  8. Controversy resulting from matching a post with a subreddit can help traffic to your site even if it is not helping your link karma. Highly recommended.
  9. Reddit offers a good opportunity to reach new potential readers from outside your usual circles of communication.
If you have not been using Reddit to promote your own blog content, using the above lessons learned, I have a suggestion for how to start with a test using the traffic stats already tracked for your blog.
  1. Start by picking seven of your posts that you think deserve more eyes. In doing so, do not ignore older posts that still have timely information.
  2. Brainstorm types of people that you think would be interested in each specific post.
  3. Use the search feature on reddit to find subreddits that are a community for those types of people.
  4. Throughout the week, submit links for your posts to various subreddits and track the results using your own blog’s traffic stats.
  5. At the end of the week, review your own lessons learned and plan how you could use reddit to promote your blog content.
You can check out reddit’s FAQ for how-to details. If you try this experiment, please share your own lessons learned.

Jim Woods blogs about politics at Selfish Citizenship (


Jim Woods is the second guest blogger this summer. Jim Woods blogs about politics at Selfish Citizenship (

Wednesday, July 18, 2012

Must-Read Social Media Books

By the time I finish writing this guest post, there will be 100 new books published about social media. At least, that’s how it feels. It’s hard to keep up with books on the subject, simply because it’s hard to keep up with changes in social media period!
But at Martin’s request, I want to share some of the better books I’ve read about social media, blogging and internet marketing.

What I Look for 
I review business books, so for a book to stand out, I want it to:
  • Teach me something
  • Be easily digestible
  • Let me walk away ready to do something, not just give me theories
There are many books I won’t put on this list simply because they don’t meet my requirements. Likewise, there are many books I haven’t yet read that would likely provide you benefit, no matter what level of social media understanding you’re currently at. Let’s dive in.

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Truly, I recommend any of David Meerman Scott’s book. This is one of his more recent books. World Wide Rave does a fantastic job of cutting through the BS when it comes to trying to get people to talk about your brand. If you’ve ever been told by a marketing agency that they could “create a viral video” for you, please read this book. You can’t plan to create something that is guaranteed to go viral, but Scott does provide tips to nudge it in that direction.

What’s Great About this Book: You can use Scott’s techniques, no matter the size of your company or your marketing budget.

Social Media Marketing eLearning Kit For Dummies 
Phyllis Khare is the author of this book, which is accompanied by a CD-ROM for extra learning. What I love about this book is that it’s got something for every level of learner, from those who haven’t yet created a Twitter account, to those like me, that have been using marketing for years, but who always like learning new tactics. Khare delves into LinkedIn, Facebook, Twitter, YouTube and geolocation services, and provides tips for using all.

What’s Great About this Book: It’s an easy reference book. Focusing on YouTube today? Immerse yourself in that chapter and you’ll be an expert by the end.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
This book may be an oldie (published in 2009), but it’s definitely a goodie. Inbound Marketing is written by the two founders of HubSpot, the very company that coined the term “inbound marketing.”
The book centers around the concept that customers are no longer willing to allow companies to cram their messaging down their throats. Smart brands now find ways to draw customers to them, through channels like social media and blogs.

What’s Great About this Book: This book is the perfect combination of theory and application. You learn the concept of what inbound marketing is all about, but you also get great tips for executing it for your brand.

Books on My List
I’ll never get around to reading all the great social media books, but these are on my list to read soon:

I like the idea of setting a goal to see results with social media within 30 days.
I think many businesses--small and large--could use a few ground rules for using social media.
Since the verdict is still out on how to measure the results of social media, I’d love to check this book out. Plus, my author crush David Meerman Scott is co-author!

What books have you read and recommend?

Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as Mashable, Small Business Trends, FutureSimple, BizLaunch and Lead411. Follow her on Twitter @eggmarketing.


Susan Payton is the first guest blogger this summer. Last year, she wrote the post, Why Entrepreneurs Need Friends.

Monday, July 9, 2012


I am taking a blog break...

I will send an email to the contributors and invite them to write a guest post during the summer. I will highlight the contributors in separate posts in the near future.

  • Kenji Crosland 
  • Richard McLaughlin
  • Ann-Christin Lindstedt
  • Mary Grace Ignacio
  • Exalted Moments
  • Anita Campbell
  • Susan Payton
  • Elizabeth 
  • Sarah Beth 
  • Roland Horvath
  • Cindy 
  • Brett Owens 
  • Kathryn 
  • Palle Frid Svensson 
  • Forkum 
  • Gus Van Horn 
  • Jason Westland 
  • Michael Gold

If you want to become a new guest blogger, please send me an email or write a comment.

I will stop by now and then and be back on a regular blogging schedule in September.

Blogger by kuribo, on Flickr
Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Generic License  by  kuribo 

Wednesday, July 4, 2012

INDEPENDENCE DAY had an online house-warming party on July 4, 2011. This year, I created a "mental moodboard" for my next visit to the Land of Opportunity - the United States of America. Please check out my new Tumblr tumblelog, AtlasAnd, and the reblogged post, Happy Independence Day. Please list your favorites places in North America.

Recommended reading: Gus Van Horn's post, Happy Independence Day and my post, VISIT TO THE BIG APPLE NYC IN 2009.